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More online daters are demanding "transparency and intention," as well as "open communication" in what is being referred to as "loud looking," according to Tinder's 'Year In Swipe' report for 2024.
Data showed that 40% of singles prioritized trustworthiness, while 35% said physical attraction, 31% said shared values and 30% said emotional availability were their top needs. The responses showed a push back against bad dating habits, including "ghosting" and "breadcruming" which had previously been linked to the app.
“Daters are no longer willing to settle for ambiguity or mixed signals,” said Kirsty Dunn, director of communications at Tinder Australia, via News.com.au. “Instead, they’re seeking connections that align with their values and offer real, meaningful interactions.
“This trend is reshaping dating into a more purposeful and intentional experience.”
Daters are reportedly "taking charge" in their attempts to find love, which has become clear in Tinder bios that have expressed such. “Looking for …” was the top bio mention on the app in 2024 as more users were being upfront with their intentions.
A quarter of singles were also reported to be optimistic of finding love in 2025, which has led to another new dating trend known as "nanoship," a romantic connection that is often “so small it might seem insignificant to some, yet it holds meaning,” according to Dunn.
“It could be as fleeting as a shared glance on the bus, an exchange of smiles at a coffee shop, or a ‘good morning’ text from someone who brings a little extra brightness to your day,” she said.